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Brand Launch
KEKOU International Grocery
{illustration, animation}
This is a brand launch video created for KEKOU, an international food market. Stemming from the market's food posters, a combination of illustration, photography, colorful shapes, and upbeat music was used to promote the brand's exciting launch.
Process
The animation can be broken down into 4 scenes.
The first scene captures the exciting mood of the brand and builds the context of international foods. The second scene reveals the name of the brand, followed immediately by the third scene, where the main services offered at the physical store are showcased. Finally, the video ends with a fourth scene, where the brand, is reinforced.
scene 1
scene 2
scene 3
scene 4
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